Online purchasing has transformed the retail industry over the last two decades or so, benefiting both customers and vendors. Many items can be found for an additional reasonable fee online, and having the product delivered to your door can be very convenient. However, critics are aware of the packaging waste, time, and price delays caused by shipping, as well as the viable issues that arise when customers are unable to see or contact the product in person or speak face-to-face with a store prior to shopping for. The pandemic is changing what customers need and how they buy it in the midst of lockdowns and social distancing. Women consumers play an important role in online purchasing. The growing use of the internet by women customers in India provides a growing opportunity for on-line retailers. If online stores recognise the factors influencing women customers' purchasing behaviour, they can similarly broaden their advertising techniques to convert passive customers into active ones. As e-trade is turning into such a critical a part of many peoples' lives, we thought it might be exciting and beneficial to listing the relative merits and disadvantages of this nevertheless incredibly latest phenomenon. The researchers employed a quantitative framework to assess the buyer's possibilities nearer to online purchasing, specifically working women in Aurangabad, Maharashtra State. Questionnaires are used to collect data. This research also seeks to identify important factors such as age, gender, and various pricing strategies that influence purchaser behaviour in relation to online purchasing.