This study examines the major problems faced in the marketing of poultry products such as eggs and chicken meat. The poultry industry plays a vital role in the agricultural economy, contributing to food security, employment, and income generation. Despite growing production and rising consumer demand, the marketing system remains inefficient and unorganized. This research focuses on analyzing price fluctuations, transportation challenges, storage inadequacies, intermediary dominance, and financial constraints affecting poultry producers and marketers. Using primary data collected from 150 respondents including producers, wholesalers, retailers, and distributors through a structured questionnaire, the study applies percentage analysis and ranking analysis to interpret findings. Results indicate that price fluctuation, high transportation cost, and lack of storage facilities are the most pressing issues, with feed cost identified as the dominant price-influencing factor. Intermediaries play a dual role improving market reach while simultaneously increasing final product prices. The study recommends direct marketing promotion, price stabilization measures, cooperative formation, improved infrastructure, and enhanced government support to strengthen the poultry marketing system.