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VOL. 12, ISSUE 2 (2026)
Health insurance through bancassurance: Assessing market demand and distribution models in Hyderabad
Authors
P Shailaja
Abstract
In India, health insurance has become a
crucial financial product due to growing healthcare costs, urbanization, and
awareness following COVID-19. Bancassurance has become a strategic avenue for
increasing insurance coverage by utilizing banks' existing customer base and
trust. This review paper explores the distribution of health insurance through
Bancassurance in Hyderabad, India, by synthesizing secondary data from academic
research, regulatory reports, and industry publications. With rising healthcare
costs, growing urbanization, and increasing awareness post-COVID-19, health
insurance has become a vital financial product in India. The study analyzes the
performance, regulatory environment, and digital integration of several
Bancassurance models, including joint ventures, corporate agencies, and
referrals. The study emphasizes consumer preferences, operational difficulties,
and unrealized potential in Hyderabad, with a particular focus on this urban
market. In addition to highlighting the need for more localized, primary
research to support data-driven policy and strategy decisions, the findings
show that Bancassurance has a strong potential to increase insurance
penetration.
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Pages:257-260
How to cite this article:
P Shailaja "Health insurance through bancassurance: Assessing market demand and distribution models in Hyderabad". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 257-260
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