Logo
International Journal of
Commerce and Management Research
ARCHIVES
VOL. 12, ISSUE 2 (2026)
A study on consumer satisfaction towards organic food products
Authors
Dr. E Renuga
Abstract
The increasing awareness of health, environmental sustainability, and food safety has significantly influenced consumer preference towards organic food products. Organic foods are perceived as healthier and safer alternatives compared to conventionally produced foods. This study aims to analyze consumer satisfaction towards organic food products and identify the factors influencing their purchasing decisions. The study examines consumer perception regarding quality, price, availability, packaging, and health benefits of organic food products. The findings reveal that Consumers are highly satisfied with the chemical-free nature and freshness of organic food products, The study concludes that increasing awareness, improving accessibility, and maintaining quality standards can enhance consumer satisfaction and promote the growth of the organic food market.
Download
Pages:254-256
How to cite this article:
Dr. E Renuga "A study on consumer satisfaction towards organic food products". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 254-256
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.