The
rapid advancement of Artificial Intelligence (AI) technologies has
significantly transformed the educational landscape, particularly in higher
education. In the field of commerce education, AI tools such as intelligent
tutoring systems, content generators, and data analysis platforms are
increasingly being used to enhance teaching and learning processes. This study
aims to examine the level of awareness and adoption of AI tools among B. Com
and M. Com students. It further seeks to identify the key factors influencing
the adoption of AI tools, including accessibility, digital literacy, perceived
usefulness, and institutional support. Additionally, the study investigates
whether AI-assisted learning contributes to improved conceptual understanding
in commerce subjects such as accounting, finance, taxation, and business
analytics.
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