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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 12, ISSUE 2 (2026)
Artificial intelligence tools in commerce learning: Awareness, adoption, and academic impact
Authors
Dr. Shruthi D, Shivaji Ladappa
Abstract

The rapid advancement of Artificial Intelligence (AI) technologies has significantly transformed the educational landscape, particularly in higher education. In the field of commerce education, AI tools such as intelligent tutoring systems, content generators, and data analysis platforms are increasingly being used to enhance teaching and learning processes. This study aims to examine the level of awareness and adoption of AI tools among B. Com and M. Com students. It further seeks to identify the key factors influencing the adoption of AI tools, including accessibility, digital literacy, perceived usefulness, and institutional support. Additionally, the study investigates whether AI-assisted learning contributes to improved conceptual understanding in commerce subjects such as accounting, finance, taxation, and business analytics.

Using a structured questionnaire and empirical analysis, the research evaluates students’ familiarity with AI technologies, frequency of usage, and their perceived academic benefits. The findings are expected to provide insights into how AI tools can support commerce education and improve learning outcomes. The study will also offer recommendations for educators and institutions to effectively integrate AI-driven technologies into the commerce curriculum.
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Pages:265-268
How to cite this article:
Dr. Shruthi D, Shivaji Ladappa "Artificial intelligence tools in commerce learning: Awareness, adoption, and academic impact". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 265-268
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