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VOL. 12, ISSUE 3 (2026)
Trends in India’s e-commerce industry: Growth and emerging patterns during 2020–2025
Authors
Dr. Subramani S V
Abstract
The study examines the growth and major
transformation in the field of India’s e-commerce industry from 2020 to 2025.
The study employed secondary data collected from industry reports, government
reports, and academic research articles. Findings of the study show that the
industry grew due to affordable internet access, higher use of digital payments
systems such as UPI, and the growing number of virtual shoppers in smaller
cities, towns, and rural areas. During this period, new business models such as
quick commerce, direct-to-consumer (D2C) sales, and the Open Network for
Digital Commerce (ONDC) also gained importance. However, the e-commerce
industry continues to face challenges such as delivery problems, misleading
online practices, and the high cost of providing very fast delivery services.
This study also points out the importance of suitable government regulations,
sustainable delivery systems, and better digital infrastructure for the
continued growth of e-commerce in India.
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Pages:500-506
How to cite this article:
Dr. Subramani S V "Trends in India’s e-commerce industry: Growth and emerging patterns during 2020–2025". International Journal of Commerce and Management Research, Vol 12, Issue 3, 2026, Pages 500-506
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