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VOL. 12, ISSUE 4 (2026)
Digital transformation readiness and adoption among MSMEs: A study of Tirunelveli District
Authors
S Sharmila, Dr. M Muthu Alamelu
Abstract
Digital transformation has emerged as an important factor influencing the competitiveness, efficiency and sustainability of Micro, Small and Medium Enterprises (MSMEs). The increasing use of digital payments, accounting software, e-commerce platforms, online marketing, cloud-based applications and other digital technologies has created new opportunities for MSMEs while also presenting several challenges. The present study examines the digital transformation readiness and adoption of digital technologies among MSMEs in Tirunelveli District. The study focuses on the level of digital technology adoption, the challenges encountered by MSMEs, the influence of financial constraints and digital literacy on adoption decisions, and the factors influencing their readiness to adopt digital technologies. A descriptive and analytical research design is adopted for the study. Primary data are proposed to be collected from 200 MSMEs through a structured questionnaire administered to proprietors, owners, partners, managers and employees involved in business and technology-related decisions. The study considers aspects such as digital technology usage, duration of adoption, digital payments, accounting software, digital skills and knowledge, infrastructure, cyber security, organisational challenges, training requirements, financial support and overall preparedness for digital transformation. The collected data will be analysed using appropriate statistical tools through SPSS. The study is expected to provide useful insights into the major barriers and readiness factors associated with digital technology adoption and to offer suggestions for strengthening digital capabilities, training, financial support and digital infrastructure among MSMEs.
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Pages:53-56
How to cite this article:
S Sharmila, Dr. M Muthu Alamelu "Digital transformation readiness and adoption among MSMEs: A study of Tirunelveli District". International Journal of Commerce and Management Research, Vol 12, Issue 4, 2026, Pages 53-56
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