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VOL. 12, ISSUE 4 (2026)
Impact of business model’s innovation on investment attraction among MSMEs in Thoothukudi District
Authors
B Priyadharshini, Dr. G. Koil Samuel
Abstract
Business Model Innovation has become an important strategy for MSMEs
seeking to improve competitiveness, adapt to changing market conditions, and
attract investment. MSMEs often face difficulties in accessing adequate
financial resources due to limited capital, insufficient investor visibility,
and challenges in demonstrating sustainable business potential. In this
context, innovative business models can help MSMEs create greater customer
value, improve operational efficiency, develop new revenue streams, and
strengthen their attractiveness to potential investors. The present study examines
the impact of Business Model Innovation on Investment attraction among MSMEs in
Thoothukudi district. The study focuses on major dimensions of business model
innovation, including value creation, value delivery, revenue generation,
digital adoption, customer relationship management, and strategic partnerships,
and examines their influences on investment attraction. Primary data will be
collected from MSME entrepreneurs and business owners in Thoothukudi district
through a structured questionnaire. Appropriate statistical tools will be
employed to analyse the relationship between business model’s innovation and
investment attraction. The study is expected to provide useful insights into
how innovative business models can enhance the investment readiness and growth
prospects of MSMEs. The findings may also assist entrepreneurs, investors,
policymakers, and MSME support institutions in developing strategies to improve
access to investment and promote sustainable MSME development.
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Pages:172-175
How to cite this article:
B Priyadharshini, Dr. G. Koil Samuel "Impact of business model’s innovation on investment attraction among MSMEs in Thoothukudi District". International Journal of Commerce and Management Research, Vol 12, Issue 4, 2026, Pages 172-175
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