The purpose of this study is to evaluate the electric vehicle (EV) market potential in Coimbatore, Tamil Nadu, India. Both qualitative and quantitative data gathering and analysis techniques were used in a mixed-methods approach. The study reveals that Coimbatore city has a growing demand for EVs, driven by increasing environmental awareness and government incentives. However, the market is restricted by insufficient charging infrastructure, hefty upfront prices, and range anxiety. Opportunities to capitalize on the increasing demand, especially in the two-wheeler and passenger vehicle segments, are identified by the study for EV manufacturers. The study's conclusions add to the body of knowledge on EV adoption and have ramifications for legislators, EV producers, and other automotive industry stakeholders. This study intends to examine the market potential of electric.