Green finance plays an important role in promoting environmental protection and sustainable economic development by encouraging investments in environmentally friendly projects. Green finance includes green bonds, sustainable investment funds, renewable energy projects and other financial products that support environmental sustainability. Growing environmental concerns and the need for responsible financial decisions have increased the importance of green finance among young consumers. Awareness of green finance may influence their investment preferences, financial decisions and willingness to invest in sustainable financial products. However, limited awareness, lack of financial knowledge and concerns about investment returns may affect their intention to choose sustainable investments. This study examines the level of awareness of green finance among young consumers in Coimbatore city and analyses their intention towards sustainable investments. It also identifies the factors influencing sustainable investment decisions and studies the relationship between green finance awareness and sustainable investment intention. The study adopts a descriptive research approach, using primary data collected through a structured questionnaire and secondary data gathered from books, journals, research articles and other relevant sources. The findings are intended to provide insights into young consumers’ knowledge, attitudes and preferences regarding green finance and sustainable investment opportunities. The study also highlights the importance of financial education and awareness programmes in encouraging environmentally responsible investment behaviour. Overall, the study aims to improve understanding of how green finance awareness influences sustainable investment intention among young consumers in Coimbatore city.